The new HTML install element simplifies PWA installation UX
A simpler, more accessible way to surface install actions directly in markup.
Why this matters
Custom install buttons require careful permission handling and user gesture detection. The new declarative <install> element reduces boilerplate and improves accessibility.
How to use it
<install installurl="https://example.com/" manifestid="https://example.com/?source=pwa">
Install App
</install>The element respects the user's current install state and browser policy.
Checklist for adoption
- Use only on pages where install makes sense.
- Provide clear value proposition in the button text.
- Test fallback behavior on browsers without support.
- Monitor conversion rates against existing JS-based prompts.